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Etisalat hosts 3G awareness event for UAE mobile telecommunications industry

Posted: 05 February 2004

Etisalat recently held a one-day 3G presentation and get-together at the Mina A’Salam Hotel in Dubai for the mobile telecommunications industry aimed at raising awareness and stimulating growth within the high potential third generation mobile market.

This event is the next phase which follows the commercial launch of 3G in the UAE at the end of last year, which made Etisalat the first telecommunications operator in the Middle East to introduce the most talked about communications technology in the world today.

Mohammed Al Fahim Etisalat’s Executive Vice President of Marketing opened the conference by welcoming local and international guests representing mobile handset manufacturers, mobile retailers, resellers, content and application providers. Al Fahim then proceeded to highlight Etisalat’s strategic vision and roadmap for 3G services in 2004.

The presentation and networking event was well attended by leading companies in the technology industry.

“Following the launch of third generation mobile services last December, we have now stepped into the future,” said Al Fahim. “This technology will add an invaluable dimension to mobile services that are already an integral part of modern business and personal life such as Internet access, video-conferencing and interactive application sharing.

“We know from our experiences with EWAP and m-Net GPRS that the UAE is very technology hungry and that the world is watching to see the uptake of 3G in this market,” added Al Fahim.

Khalifa Al Forah, Manager Mobile Systems Planning at Etisalat gave the delegates a detailed introduction to the sophisticated network infrastructure built and tested by Etisalat over the last two years to ensure maximum service levels. Al Forah then continued to give a detailed explanation of the 3G network’s coverage areas and the compatibility requirements of 3G handsets.

The event was concluded with a presentation by Khalid Al Kaf, Etisalat’s General Manager, Network Services who discussed Etisalat’s development of a state-of-the-art Service Delivery Platform. This will allow third-party content and application providers to make their products and services available to Etisalat’s customers seamlessly through a variety of mobile technologies and is due for launch in the third-quarter of 2004.

For more information see www.etisalat.com

Posted by Richard Price, Editor Pipeline Magazine

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