Corporate
social responsibility experts for Dubai “summit”
Posted: 6 March 2004
Speakers from around the world to cover the challenges
and implementation of CSR
Many of the world’s leading experts on corporate social responsibility
(CSR) will be speaking at the Middle East’s first international
forum on sustainable development to be held in Dubai on 25 and 26
April 2004. The ground-breaking First International Corporate Social
Responsibility Summit, led by the Dubai Development and Investment
Authority (DDIA) and Shell, will feature presentations by international
and regional business leaders, government officials and NGOs and
discussions on best practices in CSR.
UK Public Affairs Campaign Consultant, Simon Bryceson, will open
the Summit alongside keynote speaker Salem bin Dasmal, Deputy Director
General of DDIA.
Salem Bin Dasmal said: “This outstanding panel of speakers
will help guide us on how to make valuable and lasting contributions
to society through support of health, environmental and educational
activities. They will tackle the issues of business regulation in
the Middle East; of building the skills necessary to achieve CSR
goals; and of the increasing pressure on corporations to account
for their environmental and social performance.”
The Summit will cover the responsibilities and imperatives of corporate
citizenship, promote understanding of the market opportunities created
by sound CSR practice and demonstrate how effective CSR communication
contributes for positive brand image.
Speakers, amongst whom are CSR specialists from a number of global
multinationals including British American Tobacco, Cisco Systems
and Shell, will examine international CSR practices by commercial
organizations and suggest ways of developing the practice further
in the region.
Other topics on the Summit agenda range from the effects of CSR
on shareholder value, CSR guidelines and standards, global principles
and local implementation. Participants will also have a chance to
take part in a workshop aimed at helping them develop a CSR strategy
and framework for their own organizations.
“CSR is fast becoming a normal part of a company’s
activities,” said Hussain Al Mahmoudi, External Affairs Manager,
Shell Markets Middle East. “Shell is delighted to be driving
this initiative forward together with Dubai Development and Investment
Authority, and we believe it will form a basis for discussion on
the topic in this part of the world.”
The creation of the Summit, held under the patronage of H.H. General
Sheikh Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and
UAE Defense Minister, underlines Shell’s focus on sustainable
development which is about meeting present needs without compromising
future prospects. The company supports a range of social and environmental
activities in the UAE and is held as a prime example of corporate
social responsibility worldwide.
For more information see www.iirme.com/csr
Posted by Richard Price,
Editor Pipeline Magazine
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