ENOC
launches hi-tech memory chip payment cards
Posted: 16 March 2004
New payment systems raise service benchmark
Emirates National Oil Company (ENOC) LLC and its subsidiary Emirates
Petroleum Products Company (EPPCO) LLC have launched a range of
payment card products featuring state-of-the-art memory chip technology.
The new cards allow basic cardholder details to be stored, providing
greater security for cardholders, and enhanced expenditure control
for fleet managers.
Hussain Sultan, ENOC’s Group Chief Executive and Board Member,
said: “ENOC pioneered card payments at service stations in
the UAE, now it is taking the convenience of card payments to the
next level.”
The 21st century payment solutions are a result of market analysis
and careful monitoring of customer needs.
“The new cards meet customer requirements by providing greater
convenience, payment flexibility and swift payment throughout the
largest network of service stations in Dubai and the Northern Emirates,”
added Sultan.
In another regional industry first, the new payment cards will
be accepted in the Sultanate of Oman, following a cross-border deal
with the Al Maha service station network. The agreement also guarantees
Al Maha ‘Smart Fuel’ cards will be accepted across the
extensive ENOC/EPPCO network in the UAE.
The new ENOC/EPPCO Select Plus smart card is an innovative corporate
fleet management tool which gives fleet managers complete control
over how, where and when money is spent on fuel and other items
throughout the ENOC and EPPCO network.
Already the UAE's leading card for fleet management, with more
than 80,000 card holders, the Select Plus smart card builds on the
success of the existing magnetic-stripe Select card, but is now
has added functionality, and a credit or debit facility.
Select Plus Credit is the new generation of fleet fuel management
card for the UAE and Oman.
“With this card solution, which is backed by an impressive
web-based management system, the expenditure of a large fleet can
be simply and effectively controlled,” said Sultan.
“After a suitable credit check, fleet managers can set monthly/weekly
or even daily credit limits for card holders. They can define exactly
what purchases can be made on the cards and can view regular statements
on-line. The web site is the first of its kind in the UAE, and is
available for the convenience of all fleet managers.”
Select Plus Credit gives 360 degree accountability for successful
fleet management, and is part of ENOC’s continuing mission
to be the transport industry’s Energy Partner of Choice.
Select Plus Debit is aimed at small to medium enterprises looking
for complete fleet expenditure control. Individual card expenditure
limits can be set; and pre-paid consumption can be monitored in
monthly or more frequent statements, which can be downloaded on-line.
Customers simply have the amount spent on the card directly debited
from a named bank account. Precisely where the card can be used,
and on which services, can also be defined.
“The card chip allows for added security, storing card holder
information as well as credit and purchase limitations,” explained
Sultan. “Expenditure above a certain amount can also be controlled
by PIN number if desired by the fleet manager or card holder.”
Both Select smart cards can now be pre-programmed with an individual
vehicle registration number and will only accept transactions for
that vehicle.
Cash Plus is the latest innovation in pre-paid, re-loadable fuel
cards.
New card holders fill out a registration card, which then ensures
access to a host of exclusive, targeted promotions and benefits
across the group’s 162-strong service station network. The
electronic cash can be used to buy fuel, car washes, oil changes
and convenience store products.
Cash Plus are initially available and re-loadable with any dirham
amount, determined by the customer. Being chip-based, transactions
can be better monitored, receipts printed in the card holders’
name and security is increased. Cardholders can opt for PIN control
over the card, so if it is lost, no-one else can use it.
ENOC/EPPCO’s existing E-Cash cards will remain in circulation
for some time, to allow customers to spend outstanding value loaded
on the cards, and to fully realise the benefits of moving to the
new chip-based Cash Plus.
To encourage E-Cash card holders to switch, exciting monthly prizes
will be offered to those buying and using Cash Plus cards.
E-cash is ENOC and EPPCO’s easy to use, no-frills re-loadable
cash card. These magnetic-stripe based cards are aimed at business
people visiting Dubai, the Northern Emirates and Oman on short term
assignments, tourists with vehicles and other visitors with a desire
to take advantage of pre-payment.
Cards are available in AED100, 200 and 500 denominations, and E-cash
card holders often enjoy a host of exclusive benefits and promotions
throughout the ENOC network.
All the cards can be used at all EPPCO and ENOC stations in the
UAE to fill up with fuel, car washes, oil changes, or for convenience
store shopping.
Application for all cards is straight forward, and for the Select
Plus Credit and Debit cards, subject to certain conditions.
“Smart cards allow fleet managers and ENOC to better analyse
buying patterns,” explained Sultan. “ENOC will then
be better able to target specific promotions towards relevant customers.
Through this smart technology we can now collate data, analyse trends
and develop even closer relationships with our ever-expanding and
valued customer base.”
For more information see www.enoc.com
Posted by Richard Price,
Editor Pipeline Magazine
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