ENOC
launches super lube concept
Posted: 8 April 2004
Emirates National Oil Company (ENOC) LLC has introduced a new
Super Lubes concept to three of its services stations – one
in Sharjah, another in Jebel Ali Gardens and the third inside Jebel
Ali Free Zone - and the petroleum retailer says the brand could
be exported beyond UAE shores.
The concept is eventually to be expanded throughout ENOC’s
extensive service station network in Dubai and the Northern Emirates
and will also be used in stand-alone format.
“We also believe one day it could be well taken on the international
market,” said Hussain Sultan, Group Chief Executive and Board
Member, ENOC.
“We have built a network of modern, quick oil change offerings
designed to meet motorists’ need for convenient servicing
and maintenance. The concept is a result of intensive market research.”
Purpose-designed, each Super Lube has a comfortable waiting room
and provides a quality, efficient service, convenience, value for
money and a clean environment.
“This year will see more Super Lube centres coming online
in Dubai and the Northern Emirates and they will become the standard
for all ENOC and EPPCO service stations,” said Sultan.
Products marketed in Super Lube outlets are ENOC’s Protec
Xtreme, Protec Ultra, Protec Premium and Vulcan 330. Services offered
include ENOC Lubricants’ loyalty programme log book with its
free gifts, discounts and vouchers.
Established in 1998, ENOC Lubricants has developed its own quality
range of branded automotive, industrial and marine lubricants, which
are blended at an ISO-9002 certified facility in the UAE.
Following extensive regional research, ENOC Lubricants developed
products best suited to the demanding conditions of the Middle East.
ENOC Lubricants’ two flagship products – the PROTEC
gasoline engine oil range and VULCAN diesel engine oil range –
are the preferred brands of discerning international customers.
For more information see www.enoc.com
Posted by Richard Price,
Editor Pipeline Magazine
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