ENOC
Lubricants enters Philippines market
Posted: 14 April 2004
The Philippines has become the latest country to market the world-class
automotive lubricants range of Dubai-headquartered Emirates National
Oil Company (ENOC) LLC.
The ENOC Lubricants’ range was launched into the highly urbanised
Northern Mindanao city of Cagayan De Oro with a 30-vehicle motorcade
throughout the city and an industry seminar in a local hotel.
Recently, Manila-headquartered CKW Enterprises was appointed as
the Philippines distributor for ENOC Lubricants.
“The Philippines market for automotive lubricants is worth
around 250 million litres a year,” explained Hussain Sultan,
Group Chief Executive and Board Member, ENOC.
“Our plan is to establish the ENOC brand in the retail and
commercial segments within five years. CKW, which has been in the
lubricants distribution business for the past 15 years, is ideally
placed to assist us towards this aim.”
CKW Enterprises is to focus on marketing ENOC Lubricants’
flagship PROTEC gasoline and Vulcan diesel ranges.
“These brands will be positioned at the top end of the market
and will be marketed as premium brands from the Middle East,”
said Sultan.
Established in 1998, ENOC Lubricants has developed its own quality
range of branded automotive, industrial and marine lubricants, which
are blended at an ISO-9002 certified facility in the UAE.
Following extensive regional research, ENOC Lubricants developed
products best-suited to the demanding conditions of the Middle East.
ENOC Lubricants’ two flagship products – the PROTEC
gasoline engine oil range and Vulcan diesel engine oil range –
are the preferred brands of discerning international customers.
For more information see www.enoclubricants.com
Posted by Richard Price,
Editor Pipeline Magazine
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