Dubai
Police Chief urges companies to embrace social responsibility initiatives
Posted: 18 April 2004
Safety and security measures must be of highest standards
Lt. General Dhahi Khalfan Tamim, Commandant General, Dubai Police
Force stressed how companies – both big and small –
must adopt high standards of safety and security as part of their
Corporate Social Responsibility (CSR) for the greater good of the
community and country in which they operate.
Speaking ahead of the first Middle East Corporate Social Responsibility
Summit taking place in Dubai later this month, Lt. General Khalfan
said: “Companies should make an effort to look beyond the
bottom line and include a social and humanitarian perspective to
their operations. It is heartening to know that Shell and other
large like-minded companies are doing this already, but a lot more
needs to be done.”
He added: “Undertaking CSR initiatives especially amongst
the youth will ultimately benefit the companies as well. Youngsters
will begin to associate a company or brand with good causes and
will be more inclined to buy the products of these companies when
they grow up. In the long term, these companies increase their market
share, enhance profitability, at the same time earning their rightful
status as good corproate citizens by giving back to the community.
“
The Corporate Responsibility Summit organised by Dubai Development
and Investment Authority (DDIA) and Shell aims to raise awareness
of CSR as an increasingly important business practice and to encourage
companies across the region to take responsibility for its actions
in the interests of both the community and the future of business
itself.
The partnership between Shell and DDIA highlights how the private
and public sector can come together to create platforms to encourage
and initiate social and community initiatives in the Middle East
– a region that boasts one of the highest growth rates in
the world.
However, Lt. General Tamim does not exclude the responsibility
of the individual since he believes that optimum safety and security
can happen only if the individual, the community as a whole and
the corporate world work together in tandem.
Hussain Al Mahmoudi, External Affairs Manager, Shell Markets Middle
East concurred: “Dubai Police work very hard to ensure a safe
and secure environment for the community and the corporate world
can play an active and supporting role as part of their corporate
social responsibility activities.
“In fact, CSR is at the core of Shell’s business principles.
In addition to maintaining the highest safety standards in its operations,
Shell has initiated several initiatives to partner in the region’s
social and economic development and progress.”
Held under the patronage of HH General Sheikh Mohammed bin Rashid
Al Maktoum, Crown Prince of Dubai and UAE Defence Minister, the
Summit has attracted a number of international and regional business
leaders from the public and private sectors, government officials
and NGOs to discuss best CSR practices and establish a business
case for CSR. The three day event will take place at the Dusit Hotel
from 25th to 27th April.
For more information see http://www.iirme.com/csr/
Posted by Richard Price,
Editor Pipeline Magazine
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