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Ashraf El-Arabaty appointed as Product Marketing Manager for Enterprise Solutions by Fujitsu Siemens Computers

Posted: 13 May 2004

El-Arabaty will drive the sales of FSC’s server and storage solutions in the MENA region

Fujitsu Siemens Computers (FSC) announced the appointment of Ashraf El-Arabaty as Product Marketing Manager, Enterprise Products, to drive the business development strategies of server and storage solutions.

A degree holder in Computers and Systems Engineering from Ain Shams University Faculty of Engineering, El-Arabaty brings with him specialized experience, having worked with D-Link Middle East for four years as Product Marketing Manager. He was involved with strategies to grow D-Link product sales across the Middle East and North Africa, through well planned and executed marketing communications.

At Fujitsu Siemens Computers, El-Arabaty will work closely with the channel partners and will focus on business development of the Large Enterprises and SME segments. He will be closely involved with the conception and implementation of marketing programmes.

“As an Arab national with strong networking abilities in the Arab region, El-Arabaty will complement our growing multinational regional resources that are powering Fujitsu Siemens Computers to gain competitive edge in the highly specialized field of enterprise products,” said Jacquie Carson, Marketing and Communications Director, International Sales Region, Fujitsu Siemens Computers. “We welcome El-Arabaty to the FSC family and will leverage his skills and market knowledge to drive the sales of our leading edge server and storage solutions.”

“The dramatic developments taking place in Information Technology across the Middle East demand greater investment in local resources to penetrate the market further,” added Carson. “FSC has prepared a detailed strategy and is emerging as a leading player in enterprise solutions, driven by strong prospects of IT growth across the region. Market researches by independent sources have predicted a boom in IT in the MENA region over the next few years and FSC is set to be at the forefront.”

Apart from working with D-Link, El-Arabaty has worked with Giza Systems Engineering, a leading IT company in Egypt, in the field of Integrated Solutions.

About Fujitsu Siemens Computers
Fujitsu Siemens Computers is Europe's leading IT Company with a strategic focus on next-generation Mobility and Business Critical Computing products, services and solutions. With a portfolio of exceptional depth, its offering extends from handhelds through desktops to enterprise-class infrastructure solutions. The company has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovative drive and global reach of its joint shareholders, Fujitsu Limited and Siemens AG, Fujitsu Siemens Computers meets the needs of large corporations, small and medium enterprises and private users.

For more information see www.fujitsu-siemens.com

Posted by Richard Price, Editor Pipeline Magazine

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