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World’s
energy leaders meet at HP’s 4th Annual Executive Energy Conference
in Dubai
Posted: 24 May 2004
HP hosted its 4th Annual Executive Energy Conference for oil &
gas and utilities industries on May 24-26, 2004, at Burj Al Arab,
Dubai. The event attracted market experts from all over the world
to share their views on recent developments in the global energy
industry and their visions for the future.
Participants were welcomed on May 25th by Francois Bornibus, Managing
Director of International Sales Europe at HP, who introduced the
conference theme “Innovation and Change”. Francois went
on to highlight the impact of technology on the industry and the
need for business and technology strategies to be in alignment.
Two keynote speakers delivered valuable opinions on oil & gas
and utilities industries. Alexander van de Putte, Senior Strategy
and Investment Advisor to the Committee of Managing Directors at
Shell International, talked about global exploration and production
opportunities in the face of declining reserves, technological challenges,
geopolitical risk and competition. Chris Harris, Head of Advisory
Services at RWE Innogy, made a presentation titled “EU Enlargement
and Utilities” in which he confirmed HP’s view that
technology is a key driver for change as the accession countries
adapt to meet the challenges of their new status within the EU.
Ali Ferling, General Manager of the Global Oil and Gas Industry
at HP, provided detailed information on the concept of what HP refers
to as the “adaptive energy enterprise”. Wolfgang Rosenberg,
Marketing Manager of the EMEA Manufacturing and Energy at Intel,
confirmed Intel’s commitment to upstream operations, where
powerful Intel based servers and workstations drive cost –
efficient energy exploration and reservoir profitability.
Robert Stephens, Program Director, Business Development Oil and
Gas, SAP, outlined his vision of the “Digital Oilfield of
the Future”. Dr. Stefan Engelhardt, Head of Business Development
and Solution Strategy, Industry Business Unit Utilities, SAP, dwelled
on how modern software can help to manage the current industry challenges.
On May 26, there were parallel sessions for oil & gas and utilities
industries. There were presentations by respected energy experts
from HP, SAP, iRM, and Schlumberger. The sessions also comprised
five case studies and two forums.
HP’s Invent Center in the Middle East
HP opened its invent center in the Middle East region at Dubai Internet
City in February 2004. The center serves as an invention base for
exploring and discovering new technologies, providing leading-edge
technology solutions and services to create business breakthroughs
for oil & gas and utilities industries across the Middle East
region. Through the center, companies can turn their innovative
ideas into reality and accomplish future-promising projects.
HP Value Proposition for the Energy Market
Today’s energy enterprises require an IT infrastructure that
is highly adaptable to new business initiatives while using technology
to deliver predictable, innovative solutions at a lower total cost
of ownership and with reduced risk. They have to respond to ever-changing
government regulatory requirements as well as adapt and renovate
their technology and business processes. Delivering information
faster, more efficiently and to more places has become a key success
factor for energy companies. Last but not least, energy operations
have to react quickly and cost-effectively to opportunities and
business challenges. As a response to the volatile energy market,
HP offers a particularly flexible and economical approach to developing
adaptive IT and business solutions that simplify deployment, integration
and management of applications and information. HP helps energy
companies to design a collaborative approach for their business,
and enable an adaptive enterprise to innovate and manage on-going
change with the business agility required to remain competitive
in today’s rapidly evolving energy industry environment.
HP Solutions for the Energy Market
Supplying innovative infrastructure and business solutions for the
energy market for more than 15 years, HP offers a spectrum of consulting
and systems integration services for the energy companies, including
strategy and business consulting, process innovation and optimization,
IT organization and alignment. Especially for the utilities industry,
HP provides design and implementation of enterprise resource planning
(ERP), billing and customer relationship management (CRM), deregulation
infrastructure, trading and resource management, project and program
management, wireless field force automation and information technology
infrastructure including outsourcing.
Solutions for the oil & gas downstream by HP include process
automation control systems, planning and scheduling, plant optimization
and simulation, laboratory information management systems, plant
historian, production management, mass balance and yield accounting,
refinery blending, plant supply chain planning, plant maintenance
system, plant documentation system, rapid supply chain collaboration
hub, project portals, implementation of oil & gas specific SAP
modules, corporate/head office retail systems, site retail systems,
fuel management and distribution, distribution terminal automation
system, and convenience and communication center.
HP solutions for the oil & gas upstream comprise reservoir
simulation, seismic processing and interpretation, E&P data
management, asset maintenance systems, rapid supply chain collaboration
hub, project portals, smart field solutions, and real-time supply
chain solution.
HP’s adaptive infrastructure and management solutions are
designed to reduce and manage costs, react quickly to changing business
heeds, optimize and streamline company infrastructures, and deliver
a greater return on IT investments of the energy companies.
Key References in the Energy Market
Today, most of the oil & gas and utilities companies in Central
and Eastern Europe, Middle East and Africa are powered by HP technologies.
HP’s key references in the oil & gas industry include
Adma-Opco, Bharat Petroleum, Budapest Gas, BP, Caltex, Chevron,
ExxonMobil, IndianOil, Ipragaz, MOL, Petrol Ofisi, Qatar Petroleum,
Shell, Slovnaft Slovakia, Statoil, Syncrude, TotalFinaElf and Yukos.
Key references in the utilities industry, on the other hand, include
North Moravian Electricity, CEZ, South Hungarian and North Hungarian
Gas, Waterworks of Budapest, Budapest Gas, Budapest District Heating,
South Hungarian Electricity, South Hungarian Gas, Transdanubian
Waterworks, Fogaz, Northern Ireland Electricity, PSE, Transelectrica
S.A, Romgaz and Slovenske Elektrarne.
About HP
HP is a technology solutions provider to consumers, businesses and
institutions globally. The company’s offerings span IT infrastructure,
personal computing and access devices, global services and imaging
and printing. For the last four fiscal quarters Jan. 31, 2004, HP
revenue totaled $74.7 billion.
For more information see at www.hp.com
or contact
Patricia Trodd at patricia.trodd@hp.com
Posted by Richard Price,
Editor Pipeline Magazine
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