Moving
more with a smile – OMV Move & Help educational program
launched
Posted: 26 May 2004
- OMV helping children and teenagers
- Partnered by Caritas, HOPE’87 and SOS Children’s
Villages
- OMV World Rally Team in action
- SMS donations and charity t-shirts
OMV is launching OMV Move & Help, the largest charity campaign
in the Group’s history, in aid of educational projects for
children and teenagers.
The oil company’s Move & Help project is aimed at giving
children and young people with difficult backgrounds a chance to
shape their own futures. The broad-based campaign is built around
the :-) smiley. OMV will be appealing to its customers, employees
and the general public in all of the countries where it operates
to raise money for educational projects.
There are a variety of ways to make a donation, ranging from simply
sending an SMS or buying a charity t-shirt at an OMV filling station
or over the internet through to traditional collecting tins. And
in line with the company’s “move & more” slogan,
employees and the OMV World Rally Team will also be doing their
bit.
Adopting sustainable business practices is one of the biggest challenges
facing businesses today. It means shouldering responsibility for
all areas of modern life. It involves awareness of corporate social
responsibility and acting on it.
This is what OMV is doing. As a globally active company it is confronted
with widely varying living standards in the countries where it operates.
In many, a large part of the population lives in poverty. One way
out is through education.
Because of this, OMV has decided to team up with experienced international
aid organizations to support selected educational projects in OMV
countries.
In the words of CEO Wolfgang Ruttenstorfer: “We at OMV recognize
that we also have social responsibility and therefore, we decided
to set up a full-scale charity programme. With the Move & Help
programme, we managed to get important partners on board, in order
to move forward educational projects for children and teenagers.
We want to see that these children and teenagers get a chance of
a better future.”
Expert partners
As the partners of the OMV Move & Help campaign, Caritas, HOPE’87
(in operational relationship with UNESCO) and SOS Children’s
Villages provide an assurance of professional project implementation.
All run educational aid projects. Examples are:
- Caritas: Learning for life – a school program for Roma
children in
Bulgaria, Romania and Slovakia
- HOPE'87: Help for Sarajevo – help for war-injured children
in Bosnia-Herzegovina
- SOS Children’s Villages: SOS Clearing-House Salzburg –
support for
unaccompanied minors seeking refuge in Austria.
The OMV Move & Help campaign at a glance
- OMV Move & Help SMS donations in Austria on the 0800 800
668
toll-free number
- OMV Move & Help t-shirts under www.omv.com
- Employees and rally team running for OMV Move & Help at
the Vienna marathon
- Rally sponsorship kilometers in Styria and Carinthia going
towards
Move & Help
- International sticker & t-shirt promotion at OMV filling
stations in
September
OMV World Rally Team running for OMV Move & Help
The OMV World Rally Team will be acting as ambassadors for Move
& Help. Manfred and Rudi Stohl, Jani Paasonen and Sebastian
Vollak, and over 340 OMV employees will run the Vienna City Marathon
in aid of OMV Move & Help on May 16. One euro will be donated
to the fund for every kilometer covered. Afterwards the team will
be swapping their running kit for their overalls again. Jani Paasonen
will be competing in the Bosch Rally in Styria (May 21–22)
and Manfred Stohl will be at the Castrol Rally in Carinthia (June
18–19). OMV will buy one Move & Help t-shirt for every
kilometer covered in the special stages and donate the shirts to
spectators at the service point.
For more information visit www.omv.com
Posted by Richard Price,
Editor Pipeline Magazine
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