Oracle
provides companies with single source of customer truth
Posted: 27 May 2004
Oracle Customer Data Hub gives companies an enterprise
view of customer information across multiple applications
Oracle introduced the Oracle Customer Data Hub, a new product that
will give companies that operate disparate business applications
a complete enterprise view of customer information.
Most businesses today can’t answer the simple questions of
“who are my customers? What do they own?”
Historically, companies that have wanted to understand their customer
base have undertaken complex custom integration projects. Now, with
Oracle Customer Data Hub, Oracle delivers a packaged solution that
will help companies obtain a real-time source of customer truth,
whether the company uses the entire Oracle E-Business Suite, components
of the Oracle E-Business Suite, or none at all.
The Oracle Customer Data Hub
The Oracle Customer Data Hub consolidates customer data from different
sources into a single customer repository, into which transactional
applications are integrated.
This enables customer data and related transactions to be immediately
accessible and actionable throughout all business systems.
In addition, consolidating customer data into a central repository
enables companies to cleanse and enrich the customer data, creating
a complete, consolidated picture of the customer base.
The Oracle Customer Data Hub differs from a data warehouse in that
it provides active and real-time access to customer data without
the need to move data between the transaction system and a data
warehouse.
The Oracle Customer Data Hub is comprised of three components.
The Oracle Data Model, which underlies the Oracle E-Business Suite,
is the basis of the hub and has been extended to support non- Oracle
E-Business Suite and mixed application environments. Oracle Customers
Online serves as a single window into a company’s central
repository of customer data. Oracle Customers Online provides comprehensive
customer management, source system management and relationship management
capabilities. Customer data residing in third-party applications
can be consolidated, viewed and updated through Oracle Customers
Online. Finally, Oracle Data Librarian offers consolidation and
data quality tools that help organizations create and maintain a
consolidated, duplicate free enterprise customer database.
Additionally, the Oracle Customer Data Hub works with the Oracle
Application Server 10g to provide out of the box connectivity between
the Oracle Customer Data Hub and external systems including packaged
applications and legacy system for data access and process automation.
Because the Oracle Customer Data Hub is built on an open information
architecture, the Oracle Customer Data Hub can also be implemented
with third-party data integration vendors.
Oracle Information Architecture
The Oracle Customer Data Hub and the Oracle E-Business Suite are
part of Oracle vision of a complete Information Architecture that
improves the quality of information, applications and infrastructure.
For more information see www.oracle.com/me
Posted by Richard Price,
Editor Pipeline Magazine
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