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World's energy leaders meet at HP's 4th Annual Executive Energy Conference in Dubai
Posted: 21 June 2004
On May 24-26, 2004 , at Burj Al Arab, Dubai HP hosted its 4th Annual Executive Energy Conference for oil & gas and utilities industries, attracting market experts from all over the world to share their views on recent developments in the global energy industry and their visions for the future.
Participants were welcomed on May 25th by Francois Bornibus, Managing Director of International Sales Europe at HP, who introduced the conference theme “Innovation and Change”.
Francois went on to highlight the impact of technology on the industry and the need for business and technology strategies to be in alignment. Two keynote speakers delivered valuable opinions on oil & gas and utilities industries. Alexander van de Putte, Senior Strategy and Investment Advisor to the Committee of Managing Directors at Shell International, talked about global exploration and production opportunities in the face of declining reserves, technological challenges, geopolitical risk and competition.
Chris Harris, Head of Advisory Services at RWE Innogy, made a presentation titled “EU Enlargement and Utilities” in which he confirmed HP's view that technology is a key driver for change as the accession countries adapt to meet the challenges of their new status within the EU.
Ali Ferling, General Manager of the Global Oil and Gas Industry at HP, provided detailed information on the concept of what HP refers to as the “adaptive energy enterprise”.
Wolfgang Rosenberg, Marketing Manager of the EMEA Manufacturing and Energy at Intel, confirmed Intel's commitment to upstream operations, where powerful Intel based servers and workstations drive cost – efficient energy exploration and reservoir profitability.
Robert Stephens, Program Director, Business Development Oil and Gas, SAP, outlined his vision of the “Digital Oilfield of the Future”. Dr. Stefan Engelhardt, Head of Business Development and Solution Strategy, Industry Business Unit Utilities, SAP, dwelled on how modern software can help to manage the current industry challenges.
On May 26, there were parallel sessions for oil & gas and utilities industries. There were presentations by respected energy experts from HP, SAP, iRM, and Schlumberger. The sessions also comprised five case studies and two forums.
HP's Invent Center in the Middle East
HP opened its invent center in the Middle East region at Dubai Internet City in February 2004. The center serves as an invention base for exploring and discovering new technologies, providing leading-edge technology solutions and services to create business breakthroughs for oil & gas and utilities industries across the Middle East region. Through the center, companies can turn their innovative ideas into reality and accomplish future-promising projects.
HP Value Proposition for the Energy Market
Today's energy enterprises require an IT infrastructure that is highly adaptable to new business initiatives while using technology to deliver predictable, innovative solutions at a lower total cost of ownership and with reduced risk. They have to respond to ever-changing government regulatory requirements as well as adapt and renovate their technology and business processes. Delivering information faster, more efficiently and to more places has become a key success factor for energy companies. Last but not least, energy operations have to react quickly and cost-effectively to opportunities and business challenges.
As a response to the volatile energy market, HP offers a particularly flexible and economical approach to developing adaptive IT and business solutions that simplify deployment, integration and management of applications and information. HP helps energy companies to design a collaborative approach for their business, and enable an adaptive enterprise to innovate and manage on-going change with the business agility required to remain competitive in today's rapidly evolving energy industry environment.
HP Solutions for the Energy Market
Supplying innovative infrastructure and business solutions for the energy market for more than 15 years, HP offers a spectrum of consulting and systems integration services for the energy companies, including strategy and business consulting, process innovation and optimization, IT organization and alignment. Especially for the utilities industry, HP provides design and implementation of enterprise resource planning (ERP), billing and customer relationship management (CRM), deregulation infrastructure, trading and resource management, project and program management, wireless field force automation and information technology infrastructure including outsourcing.
Solutions for the oil & gas downstream by HP include process automation control systems, planning and scheduling, plant optimization and simulation, laboratory information management systems, plant historian, production management, mass balance and yield accounting, refinery blending, plant supply chain planning, plant maintenance system, plant documentation system, rapid supply chain collaboration hub, project portals, implementation of oil & gas specific SAP modules, corporate/head office retail systems, site retail systems, fuel management and distribution, distribution terminal automation system, and convenience and communication center.
HP solutions for the oil & gas upstream comprise reservoir simulation, seismic processing and interpretation, E&P data management, asset maintenance systems, rapid supply chain collaboration hub, project portals, smart field solutions, and real-time supply chain solution.
HP's adaptive infrastructure and management solutions are designed to reduce and manage costs, react quickly to changing business heeds, optimize and streamline company infrastructures, and deliver a greater return on IT investments of the energy companies.
Key References in the Energy Market
Today, most of the oil & gas and utilities companies in Central and Eastern Europe , Middle East and Africa are powered by HP technologies. HP's key references in the oil & gas industry include Adma-Opco, Bharat Petroleum, Budapest Gas, BP, Caltex, Chevron, ExxonMobil, IndianOil, Ipragaz, MOL, Petrol Ofisi, Qatar Petroleum, Shell, Slovnaft Slovakia, Statoil, Syncrude, TotalFinaElf and Yukos. Key references in the utilities industry, on the other hand, include North Moravian Electricity, CEZ, South Hungarian and North Hungarian Gas, Waterworks of Budapest, Budapest Gas, Budapest District Heating, South Hungarian Electricity, South Hungarian Gas, Transdanubian Waterworks, Fogaz , Northern Ireland Electricity, PSE, Transelectrica S.A, Romgaz and Slovenske Elektrarne.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the last four fiscal quarters Jan. 31, 2004 , HP revenue totaled $74.7 billion.
More information about HP is available at http://www.hp.com/
Posted by Richard Price,
Editor Pipeline Magazine
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