ENOC Lubricants Signs Up Leading Yemeni Distributor
Posted: 16 March 2005
Dubai-headquartered ENOC Lubricants, the lubricants arm of Emirates National Oil Company LLC (ENOC), has signed a distribution deal with one of Yemen 's leading business houses for its full range of quality automotive, industrial and marine products.
Al-Ahmar Trading & Investment Company (ATICO), part of the Sana'a-headquartered Al-Ahmar Group of Companies, which represents some of the world's best known multi-national companies across the republic, was chosen after an extensive evaluation based on ENOC's rigorous distributor selection process.
ATICO began selling ENOC Lubricants' products - including its flagship PROTEC gasoline engine oil and VULCAN diesel engine oil - last year and has already established them in all major Yemeni cities. Hussain Sultan, Group Chief Executive and Board Member, ENOC, said: "ENOC
Lubricants' move into Yemen is an important aspect of our growth strategy. The country is committed to modernising its infrastructure in order to provide for the expanding population and increased oil production.
"Transportation is a prerequisite of that plan, and our expansion during this exciting time in the country's development will put us at the forefront of the market as an internationally recognised brand and the 'Energy Partner of Choice'."
ENOC lubricants are blended at ISO 9002 certified facilities in Dubai and marketed throughout the Middle East , Asia , CIS and Africa in partnership with leading local distributors.
Tayyeb Al Mulla, Chief Executive, ENOC International Refining & Marketing, said: "At ENOC, we understand the need to select the right partners to develop new markets and in ATICO we have linked up with one of Yemen 's largest and most dynamic business groups.
"ATICO provided us with a business plan committed to building our brands in this market from day one and its sales team has achieved ambitious targets."
The Al-Ahmar Group, one of Yemen 's most diverse businesses, represents leading brands including Emirates airline, GEC, Motorola, Nokia, Compaq, Siemens and Philips.
The group's Chairman and Chief Executive Officer, His Excellency Sheikh Hameed Abdullah Al-Ahmar, signed the deal at ENOC House with Al Mulla.
HE Sheikh Hameed, who is a leading businessman, said: "The ENOC Lubricants brand is well known internationally as a quality name and we are privileged to add it to our portfolio of leading global brands.
"We are already expanding sales across the country through our vehicle and storage facility network and are confident that this partnership will be mutually beneficial."
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