ENOC
Lubricants appoints distributor for Qatar
Posted: 11 March 2003
ENOC Lubricants, a subsidiary of Emirates National Oil Company
(ENOC) LLC, has appointed an exclusive distributor in Qatar for
its growing range of world-class lubricants following a successful
year of pilot sales in the Gulf state.
The distribution contract has gone to Doha's Al-Attiya Motor &
Trading Company, one of Qatar’s leading trading groups which
has the agency for Kia Motors and Renault trucks and the country
distributorship for Firestone tyres.
The contract was signed in Dubai by Hussain Sultan, ENOC Group
Chief Executive and Board Member and Tayyeb Al Mulla, Chief Executive,
ENOC International Refining and Marketing and Abdul Aziz Al-Attiya,
Managing Director and Mohammed Maali, General Manager of Al-Attiya.
"This distributor award follows a 2002 sales trial in Qatar
during which ENOC exceeded its target," said Sultan. "Now
with a distributorship firmly in place we hope to further increase
sales and raise the Group profile across Qatar through prominent
signage and promotional campaigns."
Qatar becomes the 20th international market for ENOC lubricants,
which are now on sale across the Middle East, Sub-continent, Africa,
the Far East and the CIS.
"Qatar is an extremely important addition to our international
automotive lubricants network with recent analysts’ figures
showing huge growth in the country in terms of real GDP and labour
force," said Al Mulla. "The labour force in Qatar grew
by 6.6% last year – more than any other Middle East state
in percentage terms."
In Qatar, ENOC Lubricants will focus on its core products Protec
Super and Protec Max 20W50 for the gasoline range, and Vulcan 660X
and Vulcan 550X for the diesel range.
Established in 1998, ENOC Lubricants has developed its own quality
range of branded automotive, industrial and marine lubricants, which
are produced at a state-of-the-art blending plant.
Following extensive regional research, ENOC lubricants are best-suited
to the countries with demanding climatic conditions. ENOC Lubricant's
two flagship products — the PROTEC gasoline engine oil range
and VULCAN diesel engine oil range — are the preferred brands
of discerning international customers.
For further information see www.enoc.com
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