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OPS
Group appoints Cerys Johns to key marketing post
Posted: 30 March 2003
Appointment Signals Way Forward for Former OPS (North
Sea) Ltd
ABERDEEN, Scotland — OPS (North Sea) Ltd,
a leading provider of highly qualified, specialist personnel to
the international oil and gas industry, today announced two significant
corporate developments as part of its current strategic initiative
to expand globally and to offer improved integrated services to
its clients world-wide.
OPS (North Sea) Ltd Announces Company Name Change
Known as OPS (North Sea) Ltd since it was founded in 1988,
the Aberdeen-based company will now operate under the name, OPS
Group Ltd.
The decision to change the company name from OPS (North Sea) Ltd
to OPS Group Ltd was made for several reasons. Since its establishment
15 years ago, OPS (North Sea) Ltd has rapidly become recognised
throughout the industry as a leading provider of a wide range of
experienced oilfield personnel.
“Over time, we have expanded our portfolio in response to
market demand for additional disciplines, including experienced
FPSO management teams and dedicated teams of wireline, coiled tubing,
commissioning, pipeline and nitrogen operations specialists. We
are now a significant provider of contract staff, with ever-increasing
man days billed monthly,” said Steve Pryor, Managing Director
of OPS Group Ltd.
“With our additional experience in recruiting permanent staff,
training and competence, OPS has evolved to the point where we offer
a truly comprehensive range of personnel with a broad cross-section
of disciplines. Coupled with the fact that we have provided oil
and gas industry clients with specialist personnel on every continent,
it became apparent that it would be beneficial to restructure the
company in order to offer improved service to our clients around
the world. In keeping with our plans to dramatically grow the company
globally, the company has been re-named OPS Group Ltd,” he
added.
Johns Appointed to Drive Marketing Campaign to Raise Awareness
In an effort to increase awareness of the company’s
capabilities and experience in recruitment, training and employment,
OPS Group Ltd has promoted Cerys Johns to the newly created post
of Head of Marketing and Media Relations. In her new role, Johns,
27, oversees the marketing department and all associated OPS Group
Ltd marketing communications activities, including advertising,
media relations, e-marketing, production of communications materials
and corporate website redesign and maintenance.
OPS Group Redesigns Website
Currently, Johns’ primary focus is on the company’s
new and upgraded website located at www.opsgrp.com.
“As OPS ramps up its plans to further expand internationally,
we are keenly aware that the company website is the industry’s
‘window to our world.’
It is a primary communications point through which we recruit temporary
and permanent personnel in the UK and around the world. Therefore,
it’s critical that it be extremely responsive, and accurately
reflect the range of our capabilities,” said Johns. “As
a result of the recent upgrade and relaunch, the OPS website more
effectively illustrates the company’s track record in providing
major operators with qualified and experienced personnel to work
on their behalf. Whether it’s a well engineer for a development
offshore Norway, a coiled tubing drilling crew in Malaysia, or a
crew with a variety of disciplines to work on an FPSO in Equatorial
Guinea, OPS has the resources and expertise to meet their needs,”
she added.
According to Johns, her main objective is to dramatically increase
awareness of the company’s capabilities globally, and to continue
to build upon long-term client relationships through more effective
and consistent communications. “The new website, our new media
outreach programme, e-marketing activities and plans to exhibit
at Offshore Europe will go a long way towards achieving this objective,”
said Johns.
Johns holds an HND Degree in Advertising, Marketing and Public
Relations from Aberdeen College that she earned in 2000. She is
a member of the Grampian Public Relations Group, a professional
association for professional communicators in the Aberdeen area.
Born in Brunei to an oil industry family, Johns lived in Holland
and England before settling in Aberdeen in 1983. She is based at
the company’s headquarters in Aberdeen, and reports to Steve
Pryor, Managing Director of OPS Group Ltd.
About OPS Group Ltd
Founded in 1988 in the United Kingdom, OPS Group Ltd is a leading
provider of highly qualified contract personnel, training and recruitment
services to the international oil and gas industry. The company
operates four divisions as follows:
- Oilfield Production Support - provides contract personnel experienced
in production operations, well engineering, drilling, subsea engineering,
completions engineering, reservoir and petroleum engineering,
and the management of floating production storage and offloading
(FPSO) facilities.
- Coiltec – provides contract personnel experienced in process
and pipeline services, well test and wireline services, well intervention
and pumping services, including coiled tubing, cementing, nitrogen
and snubbing.
- TecSupport – provides training of personnel either in-house
or externally, including vocational training and competence assurance
training.
- Maslow Recruitment – recruits personnel for permanent
employment for the oil, refining, construction and marine industries,
as well as for administrative and management positions.
Headquartered in Aberdeen, Scotland and supported by an additional
base in Great Yarmouth, England, the OPS Group maintains a database
of approximately 10,000 individuals with a comprehensive range of
disciplines relevant to those operating in the international oil,
gas and pipeline industries.
This unique resource makes it possible to deploy personnel on a
wide variety of projects worldwide.
The company provides personnel for clients operating in every oil
and gas-producing region of the world, including Europe, the Far
East, Middle East, Africa and The Americas.
Posted by Richard Price,
Editor Pipeline Magazine
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