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Gulf Business Machines appoints new Director of Professional Services

Posted: 31 March 2003

Gulf Business Machines (GBM), IBM’s Sole Distributor of Products and services in the Gulf, has announced the appointment of Jim Massey to head the company’s Professional Services Division and drive business development in the very competitive IT services market in the region.

Massey, a Canadian national with over 25 years experience in the IT sector, has worked in professional services since 1985, specialising in consultancy and business development for retail, banking, criminal justice and social security. His high profile customers include ASDA stores, the Home Office, the Department of Social Security, and the British Airports Authority in the UK. He previously worked for IBM in the Middle East as the Practice Leader for professional services.

The prevailing view of IT professional services in this region tends to focus on the technology and includes a combination of project management, systems integration and training. Massey, who has definite views on the new direction for Professional Services in GBM, aims to grow this share of the market whilst satisfying the needs of the company’s present client base as the market changes.

He explains: "Delivering technology change is well understood and GBM and its customers are well positioned to do this. However our customers are now acquiring IT systems in order to change the ways in which they run and re-engineer their businesses, and this brings process, organisation and culture change into the equation. And leveraging these elements with technology change will deliver real value. The more these elements interact, and the faster the rate of interaction, the more rapid and more beneficial is the change to our customer's business."

Jim Massey intends to do something different in his new role: “The market has changed, and we must increase the people and business focus of our current services offerings to provide end to end solutions to our customer’s needs.”

Gulf Business Machines
With roots stretching back 57 years, Gulf Business Machines is the Sole Distributor for IBM Products and services in the Gulf region excluding Saudi Arabia. As the largest locally situated IT solutions and service provider, it satisfies the technology requirements of local, regional and international businesses and governments in its territory.

The company's comprehensive portfolio of IT solutions and services are complemented by a unique affiliation with an IBM community of more than 325,000 IT experts as well as with a number of international business partners.

The company offers award winning, globally acclaimed solutions and the security of its strong regional presence, extensive reach and its unrivalled market knowledge.

For more information see www.gbm4ibm.com.

Posted by Richard Price, Editor Pipeline Magazine

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