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Enoc marks tenth anniversary with new vision and mission

Posted: 1 April 2003

Dubai group looks to be energy partner of choice

Emirates National Oil Company Ltd (ENOC) LLC has marked its tenth anniversary with the unveiling of a new vision and mission aimed at positioning the Government of Dubai Group as an ‘Energy Partner of Choice.’

“The adoption of this new vision and mission reflects the realities of ENOC today and its desire to be a leader in Dubai’s global future,” said Hussain Sultan, Group Chief Executive and Board Member, ENOC. “Joint ventures and alliances will take the ENOC brand across the globe and throughout the upstream and downstream sectors.

“In order to live up to the new vision and mission ENOC is committed to constantly innovate quality products and services, to meeting market demands swiftly and positively, providing best-in-class management and financial performance and contributing positively to social and environmental issues.”

ENOC, which was set up in 1993 with a paid-up capital of Dhs100 million, today operates in excess of 24 subsidiaries and has a paid-up capital of Dhs 500 million.

“In the energy business, constant re-engineering is vital to ensure a place in the major league,” explained Hussain Sultan. “Over the next year we will concentrate at home on increasing our non-fuel business and improving profitability.

“Overseas, we will move into more markets and develop additional revenue streams, often with joint venture partners and through alliances. Oil storage, lubricants and aviation are key areas of international expansion.”

Sultan said ENOC has already made international inroads with its lubricants now marketed across the Middle East, Far East, Asian Sub-continent and South America, and further overseas development is on the cards.

“Globalisation must now apply across the board, with ENOC fuelling available at international airports, with our storage capabilities and experience being sought for us to invest, plan, develop and management international facilities and with ENOC service stations along the highways of countries outside our own shores.”

The Group Chief Executive outlined near-term development, which will include new projects in Saudi Arabia and Egypt, expanded influence in Dijoubti and building on existing business in Singapore.

“Very soon the Group will also establish, as part of a joint venture, an independent oil storage company,” he said.

Looking ahead towards the next decade, Sultan said ENOC would see more UAE nationals in management positions and, he hoped, moves would be made within the next few years to publish the Group’s annual accounts.

Posted by Richard Price, Editor Pipeline Magazine

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