Egyptian
American Bank keeps ahead with Oracle
Posted: 2 April 2003
Leading Bank uses Business Intelligence and a Data Warehouse
to Fully Understand its Customers
Cairo, Egypt — Oracle Corporation, the world’s
largest enterprise software company, today announced that Egyptian
American Bank (EAB), one of the largest private banks in Egypt,
is using Oracle technology at the heart of its ground-breaking business
intelligence initiative, designed to generate greater understanding
of its customers and markets.
In the highly competitive banking sector, many organizations are
working hard to better appreciate customers’ behaviors, spending
patterns and needs, so that they can provide a higher standard of
service and place greater emphasis on the most profitable customer
segments and product groups.
In order to achieve this, EAB decided to deploy a business intelligence
and data warehouse system that could provide its senior management
with detailed, accurate and up-to-the-minute information about its
customers.
“We needed a system that would enable us to collect and analyze
all data around our customers’ behaviors and needs,”
said Malcolm Neil, Chief Information Officer, EAB. “The ultimate
objective of developing our whole infrastructure is to understand
where good business comes from, and encourage more of it.”
EAB required world-class technology to support this customer-centered
approach to business intelligence. After a thorough review, it elected
to install a range of Oracle solutions, including Oracle Financial
Services Application (OFSA), which provides it with the capacity
to analyze key information across multiple combinations of dimensions.
“Oracle Financial Services Application provids the backbone
for a number of customer relationship management and account level
profitability solutions in the financial sector. It offers in-depth
analysis, reporting, ledger integration and financial modeling functions,”
commented Atef Helmy, Managing Director for Oracle Egypt. “The
Egyptian American Bank as a major player in the Egyptian banking
sector is undoubtedly going to stay ahead of its competitors thanks
to this ambitious and far-sighted project.”
As well as OFSA, the Egyptian American Bank’s initiative
took full advantage of Oracle products, including Oracle9i Developer
Suite, Oracle Database and Oracle integration capabilities to provide
the bank with a robust, scalable and secure system.
In addition, the models from the Oracle Customer Relationship Management
were deployed to support the bank’s call center, tele-service
and online marketing functions.
The fully-integrated, end-to-end customer focused business intelligence
solution for the bank, provides senior management with comprehensive
information about its customer segment profitability and behavior
enabling the bank to segment its service levels and offerings in
order to ensure the right amount of resources are allocated to support
the needs of premium customer groups.
“Our focus is always about providing high quality customer
service through highly-trained, passionate employees and technologically-advanced
operations. Using Oracle technology has helped us take another step
down the path of providing the highest standards of customer service
anywhere in Egypt,” says Neill.
About Egypt American Bank
Egyptian American Bank (EAB) was established in 1976 as a joint
venture between American Express Holdings Inc. and Bank of Alexandria.
Egyptian American Bank increased its capital in July 1996, to conform
to government privatization directives and offered the new shares
to the public and our employees.
The Bank has forged a reputation for leadership and innovation
in the highly competitive Egyptian market by offering clients a
broad range of financial services through its network of thirty
branches.
For more information see www.eab-online.com
About Oracle
Oracle Corporation is the world's largest enterprise software company.
For more information see www.oracle.com/me.
Posted by Richard Price,
Editor Pipeline Magazine
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