Canon
Middle East introduces new warranty program
Posted: 24 April 2003
Great products now backed by exclusive Middle East warranty
Dubai, UAE — Canon Middle East has announced
its new warranty program to improve support for its customers in
the Middle East. Covering the Gulf, Levant, Egypt and Iran, the
Middle East Warranty will apply to all of Canon’s consumer
imaging products (scanners, printers, BJ faxes, multifunction devices)
and photo-video products (digital, still, camcorder). Service will
be provided by Canon Service Centres in each country, with the one-year
warranty covering parts and labour on manufacturing defects.
“This initiative is designed to further strengthen Canon’s
great reputation for dependable, feature-rich products, and improve
after-sales service. Canon is looking to provide a higher degree
of support to its professional users, including tighter control
of the quality of repairs and turnaround time,” said Gordon
Jones, President of Canon Middle East.
“If Canon customers have a problem with their product, they
can take it to the Service Centre, where dealers can trace the product
history easily online. Canon has developed sophisticated information
system to increase access to vital service information,” said
Gennaro Bifulco, the project supervisor for the ME warranty programme.
“The information systems also help Canon track its product
usage across the region, allowing it to understand customer requirements
better, and combat the sale of counterfeit or illegitimate goods.”
19 Service Centres, accessible through more than 30 repair points
in countries throughout the Middle East, are networked together
to process service and support claims for end users, providing comprehensive
product information such as date of purchase, invoice date and product
history through the Canon service information systems.
The Internet and Canon’s technology gives it a leading edge
in raising the bar on customer service in this region. The new systems
will ensures warranty repairs meet Canon’s stringent quality
and reliability standards, streamlining service time. They will
also increase focus on support for professional users.
“This Middle East Warranty is a definite milestone in Canon’s
development in the region. Since Canon Middle East became a full
subsidiary last year, we’ve been developing our systems to
ensure that our customers here get exactly the same levels of service
they can expect anywhere else in the world.
This warranty program streamlines and simplifies our warranty procedures,
ensuring that our customers get nothing but pleasure from their
Canon devices,” added Jones.
About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information
technology solutions for individuals and businesses. Canon provides
both individual products and complete networked technology solutions
for information input, management and output. Its product range
is divided between Business Solutions (developing IT products, solutions
and services for both the office and professional print environments)
and Consumer Imaging (photography, video and digital camera, Bubble
Jet printers). Canon Middle East is the operational headquarters
for Canon in this region, and is based in Dubai, UAE.
For more information see www.canon-me.com.

Posted by Richard Price,
Editor Pipeline Magazine
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