NEWS ROOM  
 

:: Oil & Gas News
:: Company News

 
     
     
     
     
     
     
     
     
     
     
     
     
     
 

COMPANY NEWS

 
     
  Canon EOS 10D: New 6.3 megapixel digital SLR

Posted: 27 April 2003

Riyadh, Saudi Arabia — Canon, the leader in photographic and imaging technology, has introduced in the Middle East the EOS 10D, a 6.3 million pixel Canon digital SLR with a seven point wide area autofocus system, and fast three frames per second burst rate and an ergonomic super-tough magnesium alloy body shell.

Launched as the successor to the award winning EOS D60, the EOS 10D builds on the strengths of this highly popular model with a range of improvements to both the camera's design and to its specification.

”The EOS 10D is a camera with massive appeal for serious amateur photographers and professionals alike,” says Michel Sabbagh, Marketing Manager of Canon Middle East. “Its new magnesium alloy body makes it a much more durable and rugged camera, while the improvements in focusing speed and tracking put the EOS 10D on a par with our high-end EOS film cameras.”

Faster processing power
The 6.3 million effective pixel CMOS sensor used in the Canon EOS 10D is supported by Canon's unique high power DIGital Imaging Core (DIGIC) processor. The speed at which the DIGIC processor works has allowed Canon to extend the number of full resolution images in burst sequences to 9, at a rate of 3 frames per second. As well as improved speed, DIGIC also helps produce more accurate colour rendition while reducing image noise.

Adaptable to all shooting conditions
The EOS 10D is able to save images simultaneously in both RAW and JPEG formats. With the option of six JPEG file sizes you have control over how large the accompanying JPEG file needs to be.

A break through in Canon's noise control technologies sees the EOS 10D offering a wider set of ISO equivalents. A range covering ISO 100-1600 offers high quality images across a very broad spectrum of shooting conditions. Photographers working in particularly poor light may also take advantage of an option to extend this range to ISO 3200, via the custom function menu.

The metering system on the EOS 10D has improved exposure consistency and stability; it uses the newest metering algorithm available and a 35 zone evaluative metering system linked to all 7-focus points.

Colour and light versatility
For a greater selection of recordable colours, and greater image flexibility, Canon has included the Adobe RGB colour space standard into the EOS 10D while maintaining the sRGB format. Photographers can now select a colour space to suit the job in hand.

The EOS 10D shares the same white balance controls as Canon's Professional digital EOS models. In addition to the Custom white balance, the EOS 10D provides users with the option to select Kelvin colour temperature settings to suit almost any lighting situation. The Kelvin scale is identical to that used in the top of the range EOS 1Ds, covering values of 2800-10000K in 100K increments. To complete an extremely versatile white balance control system there is now white balance bracketing and a new pre-set 'Shade', in addition to the existing 6 Auto white balance modes found on the EOS 10D.

Printing and cropping on the road
The EOS 10D is the first digital SLR camera to feature Direct Printing. Linking via a USB cable, photographers will be able to see prints immediately from any of Canons range of compatible Bubble Jet or CP printers without the need to connect to a computer. Controls within the camera's own menu system allow users to choose print quantity, size and image cropping. When using Canon's Card Photo Printer CP-100 15x10cm printer, with the optional battery pack, prints can be made in the field away from a mains power supply.

Features
Other significant features of the EOS-10D include:

  • The automatic selection of FAT16 or Fat32 file systems, to support large capacity CF memory cards of over 2GB storage size.
  • An extended Parameters set, which provides incremental adjustments of sharpness, contrast, colour saturation and colour tone, over a range of +/-5 units.
  • 10x magnification in image playback mode.
  • A Super Intelligent Orientation Sensor has been built in to the EOS 10D body. This sensor detects whether the camera is being held in the portrait or landscape orientation when an image is captured, and automatically rotates the image in the camera's LCD preview screen and on a computer when downloading using Canons ZoomBrowser software. The orientation sensor also plays an important part in the scene metering system, particularly for evaluating the area of sky in an image.
  • A brighter LCD screen back-illuminated by LEDs. Extended battery life providing approx. 650 frames without flash or approx. 500 with 50 per cent flash.
  • Sensor cleaning that can be powered by either a charged battery or when attached to the ACK-E2 AC adapter and the DR-400.
    Complete accessory pack

The EOS 10D comes complete with battery pack, compact single battery charging unit, USB cable, video cable, the latest Canon software and Photoshop Elements. The EOS 10D accepts the same BP-511 battery pack, and the same BG-ED3 battery grip as the EOS D60. A new smaller mains power adapter unit ACK-E2 AC is also available.

About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output.

Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Bubble Jet printers).

Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE.

For more information about Canon ME see www.canon-me.com.

Posted by Richard Price, Editor Pipeline Magazine

Information supplied by companies or PR agencies who are responsible for content. Send press releases to info@pipelinedubai.com

 
     

© Copyright 2002. Reflex Publishing ME FZ LLC. All rights reserved.
Pipeline Magazine, PO Box 53777, Dubai Media City, Dubai, UAE
Tel: +971 4 3910 830 | Fax: +971 4 390 4570 | E-mail - info@pipelinedubai.com