| Technology
industry launches round the world race
Posted: 18 May 2003
Race to beat summer sales slump is on for tech channel
Dubai — Tech Data has joined hands with
key global technology companies Cisco Systems, Hewlett Packard,
Microsoft, Computer Associates and others to drive a massive regional
sales promotion that aims to beat the summer sales slump.
The promotion, called Around the World in 60 Days focuses on both
incentivising the reseller channel and providing direct to end user
promotional benefits.
Tech Data’s marketing director, Eliot Shepherd, says: “Market
trend analysis shows that in the summer, technology sales in the
Middle East region drop by an average of 18 per cent across the
board. We want to cut that down by driving demand in the market.”
The summer slump trend has lessened in recent years as a result
of more sophisticated marketing and more level year-round user demand
according to Tech Data’s analysis.
The Around the World in 60 Days program aims to help the IT reseller
channel overcome summer sales drops by generating more sales and
building on their bottom lines.
The program, according to Shepherd, is designed to deliver cost
advantages in the form of sales and product promotions, as well
as marketing support to the channel in the form of end-user marketing
efforts. “Our aim is to take that summer sales drop down to
single digits this year. We’re depending on people power:
incentivising people to really get to grips with driving opportunity.”
To continue building the campaign momentum among the reseller channel,
Around the world in 60 days rewards channel performers and Tech
Data staff on a weekly basis through a variety of prizes.
The campaign, according to Shepherd, ends with a grand prize to
the highest achiever in the form of travel vouchers which will take
the recipient around the world.
Jon Saunders, Regional Sales Manager for Cisco Systems comments:
“This is a very exciting proposition for the industry. We
are supporting it to the fullest since it introduces new ways of
handling challenging seasonal trends. “
Shepherd ended saying: “Together with our partners, Tech
Data is determined to deliver market initiatives that underpin profitability
and continuity in business for the channel. This campaign is just
one of a number of new and innovative approaches that Tech Data
is taking to meet the challenges that resellers face in this market.”
Posted by Richard Price,
Editor Pipeline Magazine
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