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  Jordan communicates at Expo

Posted: 18 May 2003

Under the Patronage of His Majesty King Abdullah II, Jordan celebrated World Telecommunication Day with an event and an Expo entitled “Jordan Communicates” organised by the Telecommunications Regulatory Commission (TRC) at Al-Hussein Cultural Center, Greater Amman Municipality. Key public and private representatives of the country’s ICT sector attended the occasion.

Cosponsored by Jordanian telecoms companies-- Fastlink, Jordan Telecom, MobileCom and X-Press-- the event coincides with the international occasion universally celebrated on the same day every year.

The theme title for 2003, as designated by the International Telecommunications Union (ITU), a United Nations organisation in which governments and the private sector coordinate global telecom networks and services, is: “Helping all of the world’s people to communicate.” Representing the ITU in this event was the head of the Cairo-based ITU Arab Regional Office.

The event’s program began with the national anthem and a recital of the Holy Quran, followed by a short video presentation prepared by TRC on the latest advancements of Jordan’s ICT sector and its regulatory environment. Next was a keynote address by the Minister of ICT, then the display of a recorded message by Mr. Hamadoun Toure, director of the Telecommunication Development Bureau, followed by an introduction by head of the ITU Arab Regional Office and a series of speeches by leaders of the private sector — Jordan Telecom, Fastlink, MobileCom, X-Press, and the Information Technology Association — Jordan (Int@j). CEO of TRC then delivered her presentation detailing the philosophy and values that underline the new logo, as well as an account of TRC’s future aspirations. The program ends with His Excellency the Prime Minister deputising His Majesty the King in inaugurating the telecommunications Expo, “Jordan Communicates.”

The ICT Expo, which was open to the public between 1:00 pm and 6:00 pm on the same day, showcases the achievements of Jordan’s telecoms private sector, Jordanian Armed Forces and Royal Air force, through a display of booths, hi-tech demonstrations, and brochures. A museum of telecoms successive equipment generations ran alongside the main showroom, adding a touch of historic relevance and underscoring the enormous progression from old, through the new, to the ultramodern.

On this occasion, the Minister of ICT, Dr. Fawaz Zubi, expressed his delight to participate in the event, adding: “TRC’s organisation of Jordan’s celebrations of World Telecommunication Day firmly establishes the principles that we have laid down for the sector and emphasises the role of the TRC.”

Commenting on the universal celebrations of World Telecommunications Day, Dr. Zubi said: “This day presents us with an opportunity to reflect on and assess our policies and plans for the sector, to confirm we are heading along the right path, in harmony with the rest of the world. I am pleased to see that what we have achieved so far, guided by His Majesty’s vision, confirms that.”

TRC is tackling the grander international theme with basic building blocks for evolving Jordan’s ICT industry. With such building blocks as transparency, fairness, independence, capacity building and a progressive think tank, TRC demonstrates how Jordan can pave the way towards a solid sector that can live up to national aspirations. These building blocks are central to TRC’s new logo launched at the event.

Mrs. Muna Nijem, CEO of TRC said: “Jordan’s ICT sector has ample reason to celebrate this year’s World Telecommunication Day, and so does TRC. Over the course of last year, the sector has made significant strides in positioning itself closer to realising His Majesty’s vision-- to be a regional ICT hub, with proper regulation and fair competition. For its part, the TRC emerged with a modernised operating and regulatory framework. As an organisation with a new vision and an ambitious mandate, the Commission is well positioned in today’s competitive global environment to meet its future strategic plans.”

“By accepting to patronise this event, His Majesty is emphasising once again the status of the ICT as a national priority that deserves the country’s public and private sector collective commitment and attention,” added Mrs. Nijem.
On the rationale behind launching the new logo, Mrs. Nijem said: “We wish to establish TRC as the hallmark for the telecommunications sector in Jordan. The operators and service providers are familiar with us. We want the average consumer to know who we are and what we are about. TRC’s ultimate client is the consumer. Expectantly, our logo will be a brand and image which people can recognise and associate with.”

The makeup of the TRC was significantly changed by the Amended Telecommunications Law of March 2002. The new operating structure placed a board of full-time commissioners to govern the TRC.

The law emphasised TRC’s independence as a body that protects the interests of the Jordanian consumer and of the broader interests of the public in a robust and healthy telecommunications and IT services market.

The TRC leadership intends to ensure the telecommunications marketplace in Jordan is up to global standards, in order that Jordan is primed to effectively compete in the 21st century.

Posted by Richard Price, Editor Pipeline Magazine

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