Wataniya
ramps up with new service launch
Posted: 23 June 2003
Kuwaiti mobile multimedia services to lead region as ‘best
of breed’ multimedia services and content come to market
Wataniya Telecom, the mobile communications market leader in Kuwait,
announced the launch of multimedia content and messaging services
that will drive new value for GSM mobile telephone users in Kuwait.
‘Action’, the advanced multimedia and entertainment
lifestyle service, will make new entertainment and information services
accessible to over 740,000 Kuwaiti mobile users.
“Wataniya’s new Action services will change and enrich
the way people communicate on the move,” said David Richard
Murray, GM & CEO of Wataniya Telecom. “We’re offering
rich services with global entertainment and content partnerships
to bring to our customers the best multimedia entertainment that
the mobile communications world has to offer.”
Action is an extensive range of dynamic content and entertainment
services delivered to the mobile through the latest mobile handset
and wireless technologies, available to all Wataniya post paid and
pre-paid “Xpress” customers.
Between 1st July and 1st October 2003, all customers with GPRS
and MMS featured mobiles will be able to access Action with unlimited
service for a special trial promotional price of only KD 9.
From their mobiles, all Action customers will initially be able
to access, send and receive Photo Messaging (also known as MMS),
compose and send greeting cards, and access the mobile internet
and their email accounts (from Hotmail, MSN and other popular providers).
Wataniya Telecom will follow the launch with the introduction of
at least one new service per week over the launch promotional period.
New services from a wide range of content providers in the Middle
East, Europe and North America will be provided covering screen
savers and wall papers, comics, movies and music, horoscopes and
the latest in lifestyle trends in fashion, technology and more.
“Action is about lifestyle; it takes the best in new mobile
handset capabilities as well as the promise of the latest wireless
technology developments and delivers entertaining and informative
services designed for the dynamics of Kuwait and our customers,”
said Mahdi Haider, Director of Sales and Business Development at
Wataniya Telecom.
Existing Wataniya Telecom customers using GPRS/MMS enabled handsets
will begin to enjoy Action service on 1st of July. Prior to the
July 1st live date, customers will be able to subscribe to the service
without any connection fees. Mobiles will be configured over the
air and without the customer need to visit a Wataniya Telecom customer
care center.
“Wataniya Telecom has made tremendous progress in Kuwait
over the past years, introducing a competitive environment to the
local market and driving mobile penetration through service excellence
to ensure that everyone in Kuwaitl can benefit from modern mobile
communications services tailored to their lifestyle and needs,”
said Murray. “We’re offering the best value, the best
services and the most innovative and entertaining ways to use your
mobile.”
About Wataniya Telecom
Launched in December 1999, Wataniya Telecom is the second and leading
GSM mobile operator in the State of Kuwait.
With a market capitalisation exceeding US $1.75 Billion, the Company
has been a driving force in increasing the mobile communications
market penetration in Kuwait to over 60 percent of the population.
The Company recently expanded internationally in November 2002
as the second licensed mobile telecommunications operator in Tunisia
through its acquisition of 50 percent of GSM operator Tunisiana.
With over 740,000 subscribers in Kuwait and 230,000 in Tunisia,
Wataniya Telecom has built its success on a customer focused strategy
built on the philosophy that everything the company does must bring
it closer to its customer.
The Company provides a wide range of leading edge wireless voice
and data services delivered with high quality and designed to meet
customer requirements.
Recognised by a GCC Ministerial award in 2002 for employing and
developing the national workforce, Wataniya Telecom is committed
to employing, investing in and promoting local nationals within
the countries in which it operates.
Posted by Richard Price,
Editor Pipeline Magazine
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