HP
consolidates top position in Middle East
Posted: 26 June 2003
HP leads across all personal systems group product portfolio
including desktops, notebooks and tablets
Overall PC marketshare grows to 23 per cent; nearest competitor falls to
10 per cent
HP’s Personal Systems Group confirmed its continued leadership
in the Middle East across all product categories. Results are based
on the release of IDC figures for the first quarter of 2003.
Winning first place across all major segments including desktops,
notebooks and tablets, HP also doubled its overall market share
lead from 6 per cent to 12 per cent over its nearest competitor in the region. The
company increased its marketshare to 19 per cent in the desktop PC market,
again putting further daylight between the company and its nearest
competitor, which fell to 9.6 per cent.
The total mobile figures were a particular highlight for the company
as it saw its figures in this sector grow from 26 per cent to 44 per cent of the
market. Marketshare in the commercial mobile market was up from
28 per cent in the last quarter to 48 per cent, with second runner-up following
innocuously at 20 per cent market share.
Christoph Schell, General Manager of the Personal Systems Group
of
HP Middle East said, “These are impressive figures by any
measure, and underscore HP’s dominance of the PC market in
the Middle East. Whether it’s desktop PCs, notebooks or Tablet
PCs the message is coming through loud and clear from the market
– ‘we want HP!’ By continuing to improve our business
model, we have driven competitive pricing in key markets and still
managed to deliver the third consecutive quarter of double-digit
gross margins
“We will continue to drive the PC market in the months ahead
as we introduce new products, improve our service offering and work
even more closely with our channel partners. We will also begin
work on our local assembly plant in Saudi Arabia which will grow
the market further,” Schell added.
Across the countries HP continued to perform well. In Saudi Arabia
the company has 36 per cent of the total desktop and mobile market with
its nearest competitor trailing 16 per cent behind. In the United Arab Emirates,
HP has enjoyed 38 per cent of the total desktop and mobile market, followed
by its closest rival at 13 per cent market share. In the mobile space alone,
HP holds a commanding lead in each country standing at 42 per cent in Saudi
Arabia and 28 per cent marketshare in the United Arab Emirates.
About HP
HP delivers vital technology for business and life. The company’s
solutions span IT infrastructure, personal computing and access
devices, global services and imaging and printing for consumers,
enterprises and small and medium business. For the last four quarters,
HP revenue totalled $70.4 billion.
More information see http://www.hp.com.
About HP Middle East
HP is the largest IT company in the Middle East employing about
500 people in the region. HP has been present in the Middle East
since 1968, and opened its first regional office in 1994 and has
offices in Dubai, Abu Dhabi, Cairo, Riyadh, Jeddah and Khobar servicing
the GCC, the Levant and Egypt.
For more information see www.hp.com/me.
Posted by Richard Price,
Editor Pipeline Magazine
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