P&G expands operations in the Arabian Peninsula
Posted: 13 July 2003
As part of its ongoing commitment to invest in the Arabian Peninsula,
Procter & Gamble (P&G), the world’s leading consumer
goods manufacturers, has just inaugurated its new operations base
for the Gulf in the Jebel Ali Free Zone, in the UAE.
P&G has invested over $65 million over the last year alone
— and the new facility includes dedicated offices for more
staff, incorporating leading edge technology and a new raw materials
mixing unit that further expands and enhances P&G’s manufacturing
and marketing capabilities across the region.
The inaugural ceremony brought together senior officials from the
Jebel Ali Free Zone Authority, including Sultan Ahmed Bin Sulayem,
Executive Chairman of Ports, Customs & Free Zone Corporation,
P&G regional management, business partners, distributors and
corporate marketing agencies together with a number of prominent
local businessmen and industry representatives.
During the event guests and attendees alike were provided with
a presentation by Chris Delaney, P&G AP Vice President, who
gave an overview of the company’s strategy of growth and commitment
to continue its investments in the region to meet future demands.
“P&G first entered the Arabian markets in 1953 and today
consumers throughout the region trust and rely upon P&G products
for their quality and excellence,” commented Delaney.
He also highlighted that the new facility will enhance the regional
distribution network and will provide the driving force behind the
company’s desire to introduce more innovative products that
complement the existing range of leading household name products
that includes Pampers, Always, Head & Shoulders, Pantene, Tide,
Ariel and Fairy.
P&G is a uniquely diversified international consumer products
company with a strong local presence across the Arabian Peninsula
through its offices in Jeddah, Sanaa, and now Jebel Ali, and its
production plants in Jeddah and Dammam in Saudi Arabia.
The organisation is structured to ensure that consumers are provided
with the best quality products and services at the best prices.
In 2002 the company’s export volume reached 50,000 tonnes
— and in the last three years the total value of its product
export sales was in excess of $533 million.
The list of export countries include: Lebanon, Syrian, Egypt, Jordan,
Morocco, Russia, Pakistan, Hong Kong, Georgia, Kazakhstan, Armenia,
South Africa, Djibouti, Bosnia, Yugoslavia, Romania and the Ukraine.
“Together with our longstanding partners in the region,
the Modern Industries Company (MIC) and the Modern Products Company
(MPC), we are uniquely positioned as industry leaders - and the
inauguration of this new facility further reinforcement of our commitment
to meet consumer demands across the region - and in the international
export markets,” commented Kurt Droeshout, P&G Gulf Markets
Manager.
Established in 1837 Procter & Gamble (P&G) has become the
world’s leading manufacturer of consumer goods. Targeting
over five billion consumers in 140 countries, P&G produces and
markets over 300 quality brands.
Posted by Richard Price,
Editor Pipeline Magazine
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