U.S.Robotics Middle East Operations going strong
Posted: 4 August 2003
Dial up product line leads in sales; broadband and wireless
connectivity product lines show growing demand in the region
U.S.Robotics, the world’s leading manufacturer of Internet
connectivity solutions for small to medium businesses and home users
today said that its Middle East operations achieved its “best
performing operations” within the U.S.Robotics EMEA group
for the first half of year 2003.
Yusuf Syed, regional sales manager for U.S.Robotics, said: “We
have exceeded our original business plan expectations and blew away
the revised target we set given the environment in the Middle East.
Of particular interest is the second quarter of 2003 where we grew
by 54 per cent, this being also a 75 per cent growth over the same
period last year.”
Syed explains that while Internet connectivity products supporting
dial-up Internet services are still leading the market, broadband
and wireless connectivity products are showing growing demand in
the region.
U.S.Robotics product line supporting broadband access however showed
a noticeable increase in the first quarter of this year compared
to last year.
Syed says: “Sales of U.S.Robotics DSL product lines constituted
15 per cent of the company achievement in the home and SMB segments
in the EMEA region. Although this is a very good result for us in
this market, we anticipate that further growth of this segment will
highly depend on further drops in broadband connectivity prices
coupled with content rich applications that drive the demand for
high speed Internet access.”
Earlier this year, U.S.Robotics introduced to the market its SureConnect
ADSL modem, which allows users to connect with a broadband Internet
access and get always-on connectivity and unbelievably fast download
speeds.
The SureConnect 9000 ADSL USB Modem is ideal for download rates
of up to 12 Mbps, 145 times faster than 56K analog dial-up modems.
Syed further explains that U.S. Robotics’ range of wireless
products launched earlier this year constitute approximately 13
per cent of the company’s sales for the first half of this
year. This, according to Syed, is fuelled by a growing need for
flexibility and cost reduction while maintaining the same level
of high speed Internet access for small to medium office users in
the region. “In the Middle East only, the growth of our wireless
product line more than doubled in the second quarter of this year.”
Syed expects U.S.Robotics wireless product line to increase in
sales in the region, this being fuelled by a growing number of businesses
adopting hotspots and wireless Internet access as a strategy for
attracting customers.
Earlier this year, U.S.Robotics introduced to the market its 54
Mbps Xlerator technology for its 802.11b range of 22mbps wireless
products, allowing networked environments to optimise the use of
bandwidth among users.
Syed explains that faster speeds, greater compatibility with standards,
as well as enhanced security features will underpin the growth in
wireless connectivity in this region.
The analogue modems product line continues to show highest performance
in the region, constituting over 90 per cent of U.S.Robotics sales
to the home users segment. Syed explains:”Our dial-up product
line continues to show strong sales growth thanks to the strong
brand awareness and loyalty among home and SMB users. Our competitive
pricing, supported a strong distribution channel has made U.S. Robotics
analogue modems the de-facto brand in this segment of the market.”
Syed ends: “Despite a slow take up in the first quarter of
this year for the industry in general, we have managed to achieve
great results for the first half of 2003, thanks to our distribution
partners and loyal customers. For the second half of this year,
we plan to introduce a range of broadband and wireless Internet
connectivity products that take the Internet experience to exciting
levels, at costs affordable to all.”
U.S.Robotics launched earlier this month its 802.11g Wireless Turbo
range powered by the company’s exclusive “Accelerator
Technology”— which is set to increase performance levels
to up to 100 mpbs.
These high performance wireless and broadband-supporting technology
products, according to Syed, will be available in the Middle East
market in mid August 2003.
Posted by Richard Price,
Editor Pipeline Magazine
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