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Saudi Business Machines gets gold certification from Cisco

Posted: 13 August 2003

SBM demonstrates technical leadership in all spheres of technology implementation, giving organisations in the Kingdom a provider of comprehensive solutions with globally-recognised expertise

Saudi Business Machines (SBM) announced it has achieved Gold Certification from Cisco Systems.

SBM, the general marketing and services representative of IBM WTC in Saudi Arabia, now has access to a powerful resource framework to develop even further its expertise to sell, plan, design, implement and operate Cisco networking solutions through the Cisco Channel Partner Program.

To earn Gold Certification, SBM had to meet or surpass the stringent personnel, training, customer satisfaction, specialisation and post-sales support requirements set forth by Cisco.

" We now have an unbeatable combination for customers in the Kingdom: SBM’s professional expertise in e-business, coupled with Cisco’s network product, gives our customers a huge competitive advantage when creating the e-business systems that improve the way they interact with their customers, their suppliers, and also their own employees,” commented Samir Emile, SBM Country Manager for Integrated Technology Services (ITS).

SBM ITS helps customers mobilise quickly, providing a broad range of IT consulting, support, implementation, and management services. SBM’s services portfolio includes Maintenance, Technical Support, Networking, Infrastructure & Systems Management, and Business Continuity & Recovery.

“The purpose of our Channel Partner Program is to help channel partners succeed in the next market evolution of value-based business models,” said Dr Marwan Al-Ahmadi, Country Manager for Cisco Systems in Saudi Arabia. “With specialisations in Management, Router and Switches and VPN/Security, Saudi Business Machines has secured the training, skills and knowledge to play a pivotal role in accelerating the adoption of Cisco solutions.”

The Cisco Channel Partner Program offers its certified channel partners state-of-the-art technical and sales training. Gold Certified Channel Partners are recognised and rewarded for employing some of the industry’s best-trained network technicians, who achieve and demonstrate the highest levels of expertise in planning, designing, implementing and supporting Cisco network solutions.

These well-trained teams are audited annually to make sure they consistently deliver industry-leading support and maintain the rigorous Cisco standards for network expertise and support capabilities.
As a Cisco Gold Certified Channel Partner, SBM enjoys several benefits, most notably, access to the latest Cisco customer satisfaction tool, Partner Access online (PAL).

The new PAL tool is based on the same technology Cisco uses to monitor and improve its own customer satisfaction. Other benefits include increased access to the Cisco technical support teams as well as access to password-protected Websites with real-time product and training information.

Cisco Gold Certified Channel Partners provide 24-hour technical service with one-hour response time for problem resolution and four-hour onsite response. These rigorous support requirements highlight SBM’s commitment to supporting its strategic business network.

About SBM
Based in Jeddah, and with branches in Riyadh, Al-Khobar and Jubail, with over 500 employees and 50 years of experience in the Kingdom, Saudi Business Machines Limited (SBM), has played a leading role in the development of information technology in the Kingdom.

SBM continues to power business and government sectors in the Kingdom with innovative products, integrated services and e-business solutions. Partnering with the world’s technology leader, IBM, further extends SBM’s status, positioning it as the most comprehensive information technology solutions provider in the region.

Posted by Richard Price, Editor Pipeline Magazine

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