Saudi Business Machines gets gold certification from Cisco
Posted: 13 August 2003
SBM demonstrates technical leadership in all spheres of
technology implementation, giving organisations in the Kingdom a
provider of comprehensive solutions with globally-recognised expertise
Saudi Business Machines (SBM) announced it has achieved Gold Certification
from Cisco Systems.
SBM, the general marketing and services representative of IBM WTC
in Saudi Arabia, now has access to a powerful resource framework
to develop even further its expertise to sell, plan, design, implement
and operate Cisco networking solutions through the Cisco Channel
Partner Program.
To earn Gold Certification, SBM had to meet or surpass the stringent
personnel, training, customer satisfaction, specialisation and post-sales
support requirements set forth by Cisco.
" We now have an unbeatable combination for customers in the
Kingdom: SBM’s professional expertise in e-business, coupled
with Cisco’s network product, gives our customers a huge competitive
advantage when creating the e-business systems that improve the
way they interact with their customers, their suppliers, and also
their own employees,” commented Samir Emile, SBM Country Manager
for Integrated Technology Services (ITS).
SBM ITS helps customers mobilise quickly, providing a broad range
of IT consulting, support, implementation, and management services.
SBM’s services portfolio includes Maintenance, Technical Support,
Networking, Infrastructure & Systems Management, and Business
Continuity & Recovery.
“The purpose of our Channel Partner Program is to help channel
partners succeed in the next market evolution of value-based business
models,” said Dr Marwan Al-Ahmadi, Country Manager for Cisco
Systems in Saudi Arabia. “With specialisations in Management,
Router and Switches and VPN/Security, Saudi Business Machines has
secured the training, skills and knowledge to play a pivotal role
in accelerating the adoption of Cisco solutions.”
The Cisco Channel Partner Program offers its certified channel
partners state-of-the-art technical and sales training. Gold Certified
Channel Partners are recognised and rewarded for employing some
of the industry’s best-trained network technicians, who achieve
and demonstrate the highest levels of expertise in planning, designing,
implementing and supporting Cisco network solutions.
These well-trained teams are audited annually to make sure they
consistently deliver industry-leading support and maintain the rigorous
Cisco standards for network expertise and support capabilities.
As a Cisco Gold Certified Channel Partner, SBM enjoys several benefits,
most notably, access to the latest Cisco customer satisfaction tool,
Partner Access online (PAL).
The new PAL tool is based on the same technology Cisco uses to
monitor and improve its own customer satisfaction. Other benefits
include increased access to the Cisco technical support teams as
well as access to password-protected Websites with real-time product
and training information.
Cisco Gold Certified Channel Partners provide 24-hour technical
service with one-hour response time for problem resolution and four-hour
onsite response. These rigorous support requirements highlight SBM’s
commitment to supporting its strategic business network.
About SBM
Based in Jeddah, and with branches in Riyadh, Al-Khobar and Jubail,
with over 500 employees and 50 years of experience in the Kingdom,
Saudi Business Machines Limited (SBM), has played a leading role
in the development of information technology in the Kingdom.
SBM continues to power business and government sectors in the Kingdom
with innovative products, integrated services and e-business solutions.
Partnering with the world’s technology leader, IBM, further
extends SBM’s status, positioning it as the most comprehensive
information technology solutions provider in the region.

Posted by Richard Price,
Editor Pipeline Magazine
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