ENOC reveals future of engine oil
Posted: 15 December 2003
Motor Show chosen to launch high-tech semi-synthetic oil
ENOC Lubricants, a subsidiary of Emirates National Oil Company
(ENOC) LLC, has launched its next generation PROTEC Ultra engine
oil during the Seventh Middle East International Motor Show, which
finishes today (December 15).
ENOC lubricants, marketed and distributed in the UAE through EPPCO
Lubricants, are fast becoming a regional and global leader in this
highly competitive industry.
The top tier, semi-synthetic PROTEC Ultra is a modern, high technology
lubricant developed for the latest passenger cars requiring performance
specifications exceeding the American Petroleum Institute's (API)
SJ standard and complies with the requirements of the Mercedes-Benz
specifications 229.1
“This latest addition to our growing lubricants range delivers
maximum protection, fuel efficiency and performance for all passenger
cars, including high performance vehicles and cars with low emission
engines and catalytic converters. It exceeds industry standards
and meets specific quality levels.
“The introduction of this next generation motor oil is in
line with the need to assist in lowering vehicle emission levels,
and with growing customer expectations,” said Hussain Sultan,
Chief Executive and Board Member, ENOC.
The new lube has been revealed at the company’s impressive
custom-built stand at the event, located in Hall 7.
The launch comes after senior ENOC staff recently predicted during
a company-sponsored conference that there will be increasing need
in the region and globally for advanced technology lubricants, to
meet lowering emission laws and the need for higher performance.
ENOC Lubricants is now the Energy Partner of Choice for the lubricants
market across 26 countries.
Established in 1998, ENOC Lubricants has developed its own quality
range of branded automotive, industrial and marine lubricants, which
are blended at an ISO-9002 certified facility in the UAE.
Following extensive regional research, ENOC Lubricants developed
products best-suited to the demanding conditions of the Middle East.
ENOC Lubricants’ two flagship products – the PROTEC
gasoline engine oil range and VULCAN diesel engine oil range –
are the preferred brands of discerning international customers.
For more information see web at www.enoc.com.
Posted by Richard Price,
Editor Pipeline Magazine
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